Simply Creating a Website Isn't Enough Anymore

Posted June 14, 2006. Filed under seo

I came across a great article in USA Today about search engine optimization (SEO) today. The information is common knowledge to us in the web industry, but great for website owners just getting started or trying to improve their search engine rankings.

The gist of it is simple, just putting a website online isn’t likely to get you the top spot in any search engine, because there is simply too much competition. Lets take, for example, a Google search for “steamboat springs lodging”. Look in the upper-right corner of the screen and you’ll see this

This means that if you wanted to get top spot in Google for this search, you are competing against 3,350,000 listings!

So how do you compete? Either you pay to play or you put in the time to make it happen. For many small businesses starting out, paying for search engine ...

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Improving Your Search Engine Placement

Posted December 14, 2005. Filed under seo

We’ve received a number of calls and emails recently from people looking to boost their website’s search engine rankings. Web professionals call this search engine optimization or SEO. SEO is not a simple or quick fix. Be wary of anyone who tells you it is or “guarantees” results. Search engines closely guard (and frequently change) the algorithms that decide which sites end up at the top of their searches, as such, there is no magic bullet to get your site to the top of the list.

Despite not having a quick and easy way to shoot your site to the top of the search engines, a number of tried and true methods will boost your sites rankings with the big 3 (Google, Yahoo!, and MSN have over 90% of the market share). Here are some of the easier ones…

• Relevant Page Titles – The page title shows up on ...

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